10 ways to engage with your clients
Client engagement is a big topic for most business owners or sales people. The most important part about client engagement is staying in touch with clients and remaining relevant. Be a resource to them and they will always reach out to you. Here are our top 10 ways to engage with your clients:
1. EMAIL
Email campaigns are always a great way to stay relevant and fresh in your clients mind. A weekly email campaign on an expertise you may offer can not only create a benefit for your client, it refreshes you in their mind.
2. TEXT
Sometimes a quick text to your client might be an added way to let them know you are moving forward on the project you are working on for them.
3. SOCIAL MEDIA
We are truly in an age of business where people like the personal touch and connection. Connecting with clients via social media is an important part of building a relationship. Commenting on photos, status updates and family milestones is a great way to deepen your engagement.
4. PICK UP THE PHONE
Make the call. Too often we resort to only emailing and texting our clients. A quick call to say hello, follow up on a previous conversation or walking them through a problem can make a world of difference.
5. RESPONSIVENESS
Simply being responsive is an important one. Replying to emails and returning phone calls in a timely manner creates a high level of professionalism.
6. FACE TIME
Take the time to visit your client in person. This may be easier when you have an ongoing project, but make sure to do so even during slow or downtimes. They will remember your presence and think of you the next time they are in need.
7. THANK YOU NOTES
This may seem old fashioned or outdated, but most people will really appreciate a hand written note as a thank you or for a special occasion. Creating moments of sentiment adds to creating a long term relationship with your client.
8. TRAININGS
Offering complimentary trainings creates an opportunity to put you in front of the client by offering a service for their benefit.
9. REFERRALS
We always like it when our clients offer us referrals, but what about doing the same thing in return? As you do business with others, think of people and businesses you know that would benefit from your clients services.
10. BE AUTHENTIC
Just being authentic will create a basis of trust between you and your client. People want to be around people they can trust and they will naturally gravitate towards you.
Engagement is about relationships and interaction. People want to engage with people they like and people like people that they can trust, are authentic and consistent. Being a person of value will naturally increase engagement.
Valar Consult is a business consulting firm that offers expertise on digital marketing, commercial & media, training, process development & improvement, cost containment, revenue increase plans, strategic planning, subject matter experts and other services. Please reach out for a complimentary consultation.
